Publisher: Wright Books
John Wiley & Sons
Australia

ISBN: 0731406001

ISBN 13: 9780731406005

Price: $29.95

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The Writing on the Wall: Reading the Signs of Business Success & Failure

By Dr. Terence Sheppard

How healthy is your business really?

Are you a truly effective manager?

Why do some businesses succeed while others fail? Why is it that some businesses, which start with every advantage over their rivals don’t make it, while others, which have all the odds stacked against them, make their owners millionaires?

Business failure is a fact of life. This is unfortunate but the good news is that the early signs of future success and failure – the writing on the wall – are there for all to see provided we know where to look! Learning to read these signs can make all the difference to your future as a manager or business owner.

In this entertaining book, author Dr Terence Sheppard, takes a light hearted look at a serious subject. He invites you to take a different look at your business and asks questions you won't find in the standard management textbooks.

For example, can you answer the following questions about yourself and your business?

1. Is your business a secret junkie?

2. Do you mend your “broken windows”?

3. Have you got a BBQ statement?

4. Can you fail successfully?

5. Does your staff work in economy class?

6. Who’s driving the bus?

7. Do you work for a “bottle top” organisation?

8. Are you working too hard to succeed?

Your answers to these and other questions will provide you with valuable insights into how healthy your business really is and how effective you are as a manager. You may not like all your answers but if they get you back on the road to success (or better still keep you there) this book will pay for itself many times over.

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